5 Photo Every Business Needs
5 Must-Have Brand Photos Every Business Needs
When it comes to branding, the right photos don’t just make your business look good—they help your audience feel confident in choosing you. Your brand images should answer one key question your potential clients are asking:
“Can you do that for me?”
Here are the five essential images every business should have (and how they work for you!).
1. Above the Fold
Your “Above the Fold” image is the first impression on your website—it’s the first thing your audience sees, so it needs to be clear, engaging, and instantly recognizable. This image should be so obvious that even a toddler could tell what you do! While some businesses opt for stock photos or product shots, the best choice is a high-quality image that features YOU—whether in action or engaging with your service or product.
2. Profile Picture
Your profile picture is often the first place people interact with your brand online. Whether it’s on LinkedIn, social media, your email signature, or a marketing ad, your headshot should immediately communicate like, know, and trust. Research shows people form an impression online within 0.5 seconds, so a high-quality, current photo is essential! (Need tips? Check out this blog post for what to wear to your headshot session!)
3. Tools of the Trade
A hairstylist needs scissors, a designer needs color swatches, and a florist needs flowers—your tools tell a story about what you do. “Tools of the Trade” images give your audience a behind-the-scenes look at the materials that make your business possible. These images add depth, authenticity, and credibility to your brand, making it clear what you do and how you do it!
4. Your Experience
Think of this as a grown-up field trip for your clients! These images walk your audience through each step of your process, showing what it’s like to work with you. Including people in these images helps potential clients visualize themselves in the experience—whether it’s a consultation, a hands-on service, or a behind-the-scenes moment. Service-based businesses benefit the most from these experience-driven images because they help clients feel connected before they even reach out.
5. Branded Stock Photos
These are the detail photos that make your brand unmistakably you. From celebratory confetti tosses to carefully styled product shots, these images incorporate your brand colors, logo, and personality in a way that no stock image can. Where should you use them? Everywhere! Social media, your website, media kits, email signatures, and marketing materials all benefit from branded stock images that create a cohesive and recognizable look.
Take a closer look into these Brand Photo Sessions:
Ready to Level Up Your Brand Photos?
Your brand deserves visuals that work as hard as you do. If you’re ready to update your brand images, let’s make it happen! Whether you need a fresh headshot, a full brand session, or just a few key shots to elevate your online presence, I’d love to help.
Let’s create images that Shine a Light on YOU! ✨