How to Improve Your Brand Image
Simply put, consumers want to see what you do and what makes you the best when compared to your peers in the industry.
How do you do that? Insert Brand Photography.
Professional Images enhance and elevate your brand. Yes, you can get stock images from Canva and Adobe Stock, but so can everyone else. The one thing in your business that can’t be replicated is you!
Investing in Brand Photography can seem like an unnecessary expense, but it’s more crucial to growing your brand than you think.
Here are some fun stats taken from MDVAdvertising and Meero that show how vital brand photography is:
People remember only 10% of information three days after hearing it, on average. Adding a picture can improve recall to 65%.
Images rank as the most critical content type, ahead of text and video. 68% of marketers say they plan to use images more in the future. Consumers are significantly more likely to think favorably of ads that emphasize photography over ads that emphasize text.
Articles with relevant images get 94% more views, on average, compared to articles without images.
Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.
60% of consumers say they're more likely to consider or contact a business that has an image show up in local search results.
67% of consumers say that the quality of a product image is "very important" in selecting and purchasing a product.
78% of online shoppers want to see the product as if it's part of their own daily lives.
50% of online shoppers say, "large, high-quality product images are more important than product information, descriptions, or even reviews."
90% of online buyers say that photo quality is the most crucial factor in an online sale, according to Etsy and Justuno.
Using a larger product photo size on category pages increased sales by 9.46%.