The what, who and when of Brand Photography
Hey there! Whether you’re a fellow soloprenuer or you’ve built a team…there are some popular questions when it comes to business brand images: What is brand photography, who is brand photography for and when is it time to book a photo session?
Let’s dive into brand photography and how it helps a business grow!
What is Brand Photography?
Brand photography is all around us. It’s what draws us to specific brands and creates a strong connection. Those brands we love have gained our like, know and trust through visual imagery! A quality set of business brand images captures who the brand is for, and who it isn’t. It’s going beyond pretty pictures and showcasing your messaging, values and how your service simplifies their problem.
It creates a personality that keeps ideal customers coming back. It's visual storytelling at its finest!
Who is Brand Photography for?
Short answer? You! If you've got a brand, you need visuals to represent it. And since you’re reading this, chances are you’ve had some curiosity as to if it’s time to level up your marketing. In today's visually-driven social media, high-quality cohesive imagery can stop your ideal client in their scroll, and swipe right on by!
Whether you're a solopreneur, a small business owner, or a large corporation, brand photography is for anyone with a brand.
When to Know if it's Time to Book Your Brand Session?
Brand Photography or Business Headshots are an investment. Here are a few tips to know when it’s right for you to book a photoshoot:
Your Visuals Aren’t Consistent: If you’re newer in business and have been piecing it together as you go, your website, social media, and marketing materials look disjointed. It's time to create a cohesive look with professional brand photography.
You're Rebranding or Launching a New Product: A rebrand, new logo, name change or product launch is the perfect time to refresh your visuals!
You Want to Stand Out from the Competition: This one is my favorite…there is only on you, and you are your secret sauce to how your business operates! Brand photos that show what it’s like to work with you are perfect for helping clients see how you will solve their need.
You're Tired of Stock Photos: On brand photos show authenticity, relatability and that can’t be found in stock photos you found online. It’s time for a Brand Photosession!
