Increasing Confidence through Color!
I’m so excited to share the recent Signature Brand Session I had with Krista Gooris of House of Colour Normal. If you haven’t heard of her yet, let me tell you, she has found her zone of genius in helping you achieve confidence in what you wear and how you style yourself! Krista brings such a colorful, confident, and empowering vibe, and our session together was no exception!
Since starting her franchise House of Colour Normal in July 2022, she has dedicated herself to helping clients develop lasting, sustainable wardrobes that complement your unique features. Speaking from experience, it’s amazing how confident you feel when you wear your best colors that compliment your skin! As you can imagine, Krista’s services are perfect for those planning their own upcoming headshot and brand sessions…and that is why I was over the moon to be able to create these images for her!
Planning before the Session: We met about six weeks before her session to go over her brand session guide created from her Brand Questionnaire. This guide is super helpful—it covers everything from outfit choices to photo inspiration, and it lays out a timeline for the day. We discussed her goals, which included putting visuals to her services, showcasing her studio, and capturing her vibrant personality through an array of outfits for an upcoming email campaign and social media posts.
The Big Day:
We kicked things off at my studio in Downs, IL. Here, we captured some traditional headshots for her website and LinkedIn and then my favorite…modern, personality-filled photos that are perfect for educating Krista’s clients on her email marketing and social media. Krista’s cheerful energy shone through, making these photos not just beautiful, but truly representative of her brand.
Next, we moved to her studio in Normal. This is where the magic of House of Colour Normal really happens. Krista had a model client with her, and we took photos of the styling consult and color analysis process. Seeing Krista in action is when she really shines—she used her tools of the trade like color drapes, a color wheel, and style boards to help her client discover their best colors and styles. It was clear how passionate Krista is about her work and how much joy she brings to her clients!
Why Brand Photography is Essential for Your Business
If you’re a business owner, you might be wondering how brand photography can benefit you. Let me tell you, the right images can make all the difference!! Here’s how Krista plans to use her images and how you can do the same:
1. Website and Social Media:
When searching for a service online, you can quickly decide whether to work with a business based on their online presence. Quality images can make it or break it for you! Krista’s new photos will allow her to create a cohesive look across her website and social media profiles. Much like how knowing your style and best colors give you a polished look… consistent and professional visuals help build the like, know, trust of what it’s like to work with you!
2. Marketing Campaigns:
Tell me the last time you read a marketing email with no photos or visual interest…it was probably a quick delete! Adding compelling images helps highlight your services and promote upcoming events or promotions.
3. Client Education:
Similar to marketing campaigns, photos from Krista’s session will be perfect for educational content. Whether it’s blog posts, social media tips, or instructional guides, having images that clearly show your process and tools can help potential clients understand the value of your services and see the benefits for themselves.
4. Showcasing Your Space:
Krista’s studio photos give a behind-the-scenes look at what clients can expect when they visit. This transparency builds trust and makes your business more approachable. Not to mention if you have a physical location, add these images to Google…professional photos can make a big impact.
5. Highlighting Your Personality:
Krista’s session included photos of her in an array of outfits, showing off her playful personality and how she uses what she teaches to style herself. Personality photos shine a light on who you are, and who you want to attract and maybe even who you don’t want to attract.
